Brand Maximize Trying to spread the word about your online business? You’re probably aware it’ll involve digital marketing. After all, over 4.5 billion people worldwide use the Internet on a daily basis. There’s a small misconception that digital marketing is all done on the Internet. Digital marketing refers to promoting your products or services across a range of digital platforms. It’s usually done online, but there are offline methods as well, such as radio and television. What’s great about digital marketing is that advertising is easily scalable and accessible to businesses of all sizes. If you own a shoe company, your ad could appear next to Jimmy Choo’s sponsored ad on social media. Small companies would never dream of having their ads next to big brand names via traditional advertising like primetime TV slots, but digital marketing makes this possible. It’s also pretty cheap to start a digital marketing campaign. That said, you might be wondering why everyone isn...
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