Amazon Seller Central Amazon Seller Central Definition: Amazon Seller Central is the web interface used by brands and merchants to market and sells their products directly to Amazon's customers. If you have a Seller Central account , you're considered a marketplace or third-party seller . Amazon Seller Central is hassle-free way to sell on this site is to become an Amazon FBA Seller . This means that all your orders are “Fulfillment by Amazon .” In other words, Amazon handles the shipping, delivery, and, if need be, returns and refunds or exchanges. You don't have to keep or manage inventory either. Using Amazon’s “Seller Central” dashboard, you’ll be able to manage an online business without your own website. It’s a lucrative opportunity — third-party sales account for millions in sales each year. About 50 percent of sales on Amazon are made through third-party sellers. Table of Cont...
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