Top Tips for Selling
Your Website
When it comes to selling
a website, here are our top tips to help you achieve a smooth sale:
·
Be Prepared
Ensure that you have
prepared all of the information that a potential buyer would want to see before
even thinking about trying to open discussions around a sale. Be prepared to
allow Analytics access, or at least to send reports, as well as evidence of earnings.
·
Use Your Network
You don't always need to put
your site up for sale on the open market. It is not uncommon for competitors to
show an interest or those in complementary sectors. Reach out to key
contacts in your network, discuss the sale privately, and engage with those you
believe may be interested in.
·
Be Responsive
Often, a buyer will want to move
quickly, and the more responsive you are, the more likely you are to make that
sale. Be sure to respond to queries and questions in a timely manner and make
yourself available during the process.
·
Know Your Target Sale Price
Always know what price you would
be prepared to accept, at the lower end of the scale. This gives you an
endpoint in that you know you are not prepared to accept less than that
price, regardless of the circumstances — but it also gives you room for
negotiation, too.
Top Tips for Buying a
Website
If you are the one
buying, here are our top tips to help you make a sound investment:
·
Dig Deep Into the Site's History
The more you know about a site's
history, the less risky your purchase. Be sure to engage a specialist to
analyze the domain's historical performance from an organic and SEO
perspective, checking for historical penalties or algorithmic
adjustments. You need to go into the purchase with the mindset that
you cannot know too much about its history.
·
Chat With the Team
If members of the team who work
with the website daily will come as part of the sale, make sure you meet
with them before completing a purchase. The chemistry within a team is key to
success, and you must know you can work together to continue to drive
growth.
·
Analyze Link Building Tactics
You wouldn't want to
purchase a website that has been using black hat link building tactics and
discover, say in three months' time, that the site is negatively impacted
by an algorithm update. Hire a specialist to run a full link audit if this
isn't something you are comfortable conducting yourself. Raise any
concerns with the site owner; you may find that some of the identified links
are historical and have been placed in a disavow file, as an example.
Take the Time to Do it
Right Now
Buying, or selling, a
website is an exciting time. You are either about to come into a tidy sum from
the sale or add a new digital asset to your portfolio.
Understanding how to
place a value on a website is important, so you can initiate those discussions
and begin the sales process. By digging deep into financial and marketing
performance, you can get somewhat close to identifying a fair price.
How do I purchase an
online store?
Internet shopping: how
to buy online
1.
Step 1: Search for a product using Google shopping.
2.
Step 2: Find an item you like using Google shopping.
3.
Step 3: Search via Google.
4.
Step 4: Searching for and buying a product from
a website.
5.
Step 5: Adding a product to your basket. ...
6.
Step 6: Continue shopping or buy your
product. ...
7. Step 7: Checkout and pay.
What is the best website for selling?
10 Best Sites to Sell
Your Products Online
·
Create Your Own Store. Shopify.
·
“Sell Anything” Marketplaces. Amazon. eBay.
·
Homemade Goods, Art, and Vintage Marketplaces. Etsy. Chairish.
·
Sell Locally. Facebook Marketplace. Craigslist. Nextdoor.
·
Something for Everybody.
·
Want to Learn More?
Website worth
Calculation:
Depending
on the type of website, a good general rule of thumb is 24-36x the monthly
revenue. So if your website makes $1,000 per month, a
good range for its value would be $24,000 to $36,000. Now you might be
wondering why such a big range in valuation. The reason depends largely on the
type of website
As a
quick calculation, the value of a website is often
regarded as being between 24 and 36 times your monthly revenue, known as an
earnings multiplier. That means that if your website brings in
$10,000 each month, you could expect to sell it for somewhere between $240,000
and $360,000.
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